Media and Influencer Relations
The modern publicity landscape is vast including industry journalist, bloggers, contributing writers, and social media opinion leaders. Anyone considered influential to your brand is an opinion leader. With so many avenues now available for communication and the multitude of influencers, we help you build those critical relationships.
Navigating these relationships is important to get exposure for your brand. We utilize our considerable communication and media relations experience to help your company gain public mindshare about key issues that your company, products or services resolve.
When a potential customer or client reads an article, review, or social network comment that did not originate with your company, it acts as a third-party endorsement. Public Relations activities drive the public to find out more about your product or service. Your marketing communications then pay off, greatly assisted by the third-party viewpoints that public relations activities provide.
Activities include
- Identifying key influencers and media
- Nurturing influencers via social media
- Crafting newsworthy story ideas
- Pitching media and influencers
- Earned Media reporting
Contact us to increase your brand awareness with Media and Influencer Relations.